CDC is focused provider of high quality diaries, calendars and desk planners to the South African corporate market.   Our range includes executive page-a-day diaries in A4, A5 and A5 plus in addition to slim line pocket diaries.  These products can all be tailored to suit the most demanding corporate to include foiled logos, personalised covers and up to 64 pages of bespoke content.  The completed article makes a wonderful corporate gift that has over a year’s dwell time on a customer’s desk and even higher exposure when the customer is travelling or attending meetings

Why Calendars and Diaries in tough times?
How do corporate customers justify continuing to spend scarce marketing budget on Corporate Diaries and Calendars when almost the entire western world is facing one of the deepest recessions seen in a long while?   Marketing gurus in the States, Patricia Fripp & David Garfinkel suggest “In an economy like this, cutting back on marketing is flirting with business suicide” 

They say...“What you should do instead is increase your marketing without increasing the amount of money you spend. This will not only protect you from sales declines, but will also strengthen your business against the threat of deep-pocketed competitors, who may see tough times as a great opportunity to out manoeuvre you and grab some of your customers.”

But marketing budgets have been cut back so how do we maximise what little is left??  The key is to...
“Focus your advertising. Many businesses think "keeping your name in front of the public" is a valid advertising strategy. It's questionable at best, but it's way too risky and low-yield in tough times. Instead, make sure your advertising is only in publications that reach your best prospects.” Diaries and Calendars carrying your Logo and artwork are therefore perhaps the most effective marketing tool for in hard times your existing clients are your best prospects. For relatively little spend the dwell time on a client’s desk or office wall is exceptionally long as it is around for most of the year. It is a very targeted gift and if taken to the extreme can become a status symbol or fashion accessory where personalisation carries additional kudos.